Box office Sales and CRM System

SRO is a complete box office management software, which includes box office sales and customer relationship management system for venues. It handles all aspects of front-of-house bookings and sales:

• Fast sale of tickets, subscriptions, memberships and merchandise, and collection of donations, all in one transaction (Transaction Basket).
• Sales through either touch-screen, or regular user interface.
• Proprietary Customer Relationship Management (CRM) subsystem tracks each individual consumer's history and preferences.
• Proprietary Marketing Mailing tool generates targeted mail merges for distribution via post or email, while adhering to data protection rules.
• Overall agent sales solution, including seat allotment, delivery notes, invoices, and receipts generation, financial balance management, and more.
• Venue Designing tool enables the design of detailed and accurate venue maps.
• Document Designing tool enables the design of printable documents for graphic or matrix printers.
• Messaging utility for internal communications among system users.
• Open SQL database provides cross-system integration and scalability.
• Comprehensive Access Control mechanism controls the data viewed, maintained, managed and reported by the various user groups. User profiles configure the modules, options and even buttons available to each individual user or user group.

More than 500 venues worldwide have chosen SRO as their back-office ticketing platform.